Milan Pacific deepens its presence in the US stationery market with the support of a multi-brand matrix
Milan Pacific has consistently prioritized the development of its own brands throughout its global expansion. It has successfully registered several private label brands in the US market, including Milan Pacific, Green Mila, Tech Mila, Mila Studio, Board Unique, and Locker Myth. These brands specialize in stationery and related products, forming a highly competitive multi-brand portfolio.
In its brand operations, Milan Pacific conducts in-depth research into consumer demand and trends in the US stationery market, giving each brand a distinct positioning and unique characteristics. For example, the Milan Pacific brand focuses on high-quality, professional office stationery, meeting the needs of business professionals and corporate clients. Green Mila focuses on environmental protection, offering a series of stationery products made from eco-friendly materials, aligning with current consumer trends towards green living. Tech Mila incorporates technological elements to develop innovative stationery products, appealing to younger consumers. Through differentiated brand positioning, the company is able to address diverse segments of the US stationery market and meet diverse consumer needs. Milan Pacific has also established a comprehensive brand promotion and sales system, enhancing brand awareness and market share through multiple channels, including online e-commerce platforms, offline retail stores, and partnerships with local distributors. With high-quality products, innovative designs, and attentive after-sales service, the company’s private label has earned widespread consumer recognition and trust in the US stationery market, becoming a key driver of the company’s continued growth in the US market.